Genesis × 2020

Genesis (Генезис) is a fertility clinic in Saint Petersburg, Russia, which provides a range of infertility treatments and services, including IVF, genetic testing, donor banks, gestational surrogacy, and cryopreservation. Genesis’ medical team utilizes advanced assisted reproduction technologies helping women achieve a successful pregnancy.

The visual identity for Genesis is largely inspired by the aesthetics of ultrasound images, also known as sonograms. The achromatic color scheme emphasizes the clinic's high quality of service and professional care.

View the case on Behance.

Genesis identity
Genesis identity - patient medical card
Genesis identity - pamphlets
Genesis identity - website concept
Genesis identity - social media
Genesis identity - posters

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